Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation Lewrick, Michael (DE-588)1131262034 aut Omar, Maktoba (DE-588)185178820 aut Williams, Jr., Robert L. (DE-588)112852564X aut software, multimedia eng Journal of Technology Management & Innovation https://doi.org/10.4067/S0718-27242011000300004
Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
Lewrick, Michael (DE-588)1131262034 aut
Omar, Maktoba (DE-588)185178820 aut
Williams, Jr., Robert L. (DE-588)112852564X aut
software, multimedia
eng
Journal of Technology Management & Innovation https://doi.org/10.4067/S0718-27242011000300004